Amalì Concept Store is the beautiful creation of Alice, a sweet and radiant soul who brought her vision to life in Locarno’s charming Città Vecchia. More than just a boutique, Amalì is a cozy, inspiring space where every detail feels carefully chosen. From delightful home decor to thoughtful gifts, it's a place to wander, discover, and feel at home.

Alice is also a talented hairdresser, and her salon inside the store is a sanctuary for hair wellness. With gentle hands, nourishing products, and a great sense of style, she offers treatments that leave your hair healthy, shiny, and naturally beautiful. Beyond the salon, you’ll find elegant summer clothing, yoga essentials, and unique treasures for your home.

We’re proud to be part of Amalì’s magical world — and so are our products! Loved by locals and visitors alike, our creations have found a perfect home here. Whether you're looking for a special self-care ritual or a meaningful gift, our items at Amalì are waiting to be discovered… but don’t wait too long, they tend to go fast!